About

We are Ian, Sarika, and Ellyla — a family of three on a mission to help create positive change.

Our brand was born from a love of Indian craftsmanship and a desire to make sustainable, ethically made fashion more accessible. Each bag is created using traditional artisan techniques, with skills passed down through generations.

Named after our child, Ellyla, our brand is rooted in a commitment to integrity and responsibility, working towards a fairer fashion future for our children to enjoy.

Sarika, Ian & Ellyla x